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  POV and Advertising Have you noticed any brands using first-person point-of-view in their advertising content recently? This marketing technique is gaining some traction; popular brands such as Google, Apple, and GoPro have used [...]

Finding a high volume of high quality franchisees is difficult. You are competing with hundreds of other franchises to find the very best franchisees, and it is critical that you think differently to stand out from the crowd. The good news is [...]

When you are investing in an online marketing campaign, your goal is to drive sales (not leads). Often times, leads from ads don’t convert well because they are not qualified for your services. Maybe they don’t have the budget to hire you, or [...]

Launching a marketing campaign is scary. As you sit there with your finger on the button, ready to set a campaign live or send a mass email, a thousand thoughts race through your head…. “Did I make a spelling error?” “Is this going out to the [...]

You may have seen that Facebook is removing Partner Data from targeting options as a result of regulatory pressure. It’s important to familiarize yourself with the upcoming changes, as we lose these targeting sources on June 30th. Here is what [...]

If you have ever worked with an agency, you have probably heard them say something like, “You need to invest in your marketing before you can see results.” Or maybe it was along the lines of, “It takes some time to start seeing results – [...]