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Google Adwords can help potential customers find you, but only if you’re able to put together a good Adwords campaign. Like any ad campaign, it needs to be relevant and targeted to the right audience. And, even when you’ve created a profitable [...]

It’s something out of a science fiction movie: You walk into a store and as you pass the first display, your phone dings with an incoming text containing a coupon for 10 percent off your purchase in that very store. But that’s effectively what [...]

Are you looking to grow your franchise by adding more franchisees? If so, you already know how hard it is to generate high-quality franchisee leads. Not only do you need to find someone who meets all your financial and professional [...]

Yes, as the owner of a marketing agency I’m clearly biased on this topic — but not in the way you might think. Our agency is interested in partnering with clients long-term; when we get an account that is not a good fit, it costs us time, money, [...]

Basic manners apply: it’s rude to interrupt. Interruptive advertising, particularly interruptive video advertising, has a uniquely annoying presence. Nearly three quarters (73%) of us agree that we dislike online pop-ups (Hubspot/Adblock), but [...]

At first glance, they appear to be a chaotic, hedonistic collection of misfits – but in reality, they are, by definition, the ultimate expression of a lovebrand. The Gathering of the Juggalos is an annual festival put on by Psychopathic Records, [...]