How To Make A High-Performing Facebook Video Ad
For most of our clients, video content outperforms standard image ads, carousels, gifs, and other ad formats. That is, if the video …
What To Do When You Have Bad Facebook Reviews for Your Product
It’s a situation we all hope will never occur: The Facebook reviews for your eCommerce product are bad. When someone clicks a …
How to Increase Lead Quality in Advertising
We hear the same complaint again and again from companies trying to generate leads online: “We are getting leads, but the quality …
POV and Advertising – A Study in Ad Imagery
POV and Advertising Have you noticed any brands using first-person point-of-view in their advertising content recently? This marketing technique is gaining some …
How to Sell More Franchises Online
Finding a high volume of high quality franchisees is difficult. You are competing with hundreds of other franchises to find the very …
How to Get Higher Quality Leads Online
When you are investing in an online marketing campaign, your goal is to drive sales (not leads). Often times, leads from ads …
How to Make Marketing Easy and Fast (Really!)
Launching a marketing campaign is scary. As you sit there with your finger on the button, ready to set a campaign live …
Facebook Ad Targeting Changes 2018: How to Cope
You may have seen that Facebook is removing Partner Data from targeting options as a result of regulatory pressure. It’s important to …
