Case Study
Jackson Consulting
The Challenge
Increase lead generation via paid campaigns
Jackson Consulting has trained thousands of teachers, educators and coaches around the U.S. They specialize in figuring out how to make the complex simple, with books, templates, video lessons and resources for teachers.
Jackson Consulting wanted to get their brand in front of more teachers who would buy their books and training courses. We helped them strategise, set up, and launch paid social campaigns that targeted multiple ideal customer profiles with high-converting landing pages and an email nurture series that further built trust and authority for Jackson Consulting.
Online Advertising
We were tasked with launching multiple paid social campaigns to kick start their lead generation efforts.
We decided to focus our efforts on free templates to give their target audience as much upfront value as possible. The campaigns had an immediate impact and helped to generate thousands of high quality leads for Jackson Consulting’s sales pipeline.
Every few weeks, we design new creatives to ensure optimal ad performance. And we have recently launched a Google Ads campaign to work alongside their Facebook campaigns.
Every few weeks, we design new creatives to ensure optimal ad performance. And we have recently launched a Google Ads campaign to work alongside their Facebook campaigns.
Landing Pages
To ensure Jackson Consulting’s ad budget wasn’t wasted, we needed to make sure their landing pages converted.
After our initial research, we developed unique landing page content for different profiles within our target audience. Our experienced design and CRO team followed landing page best practices and created landing pages with powerful headlines and copy, testimonials, template benefits and strong calls-to-action. We continued to tweak and test landing page variations over time to ensure we were optimizing for higher conversions.
Email Marketing
Next step? Making sure we had an effective email nurture series in place.
This was to ensure the thousands of leads we were capturing from our paid campaigns were actually converting into paid customers.
We built an email series designed to educate subscribers on Jill Jackson, the brand mission, and how they are helping thousands of teachers. This series cultivated trust and authority for Jackson Consulting. Our nurture series was a great success, leading to a higher conversion rate, more sales and real ROI for Jackson Consulting!
We built an email series designed to educate subscribers on Jill Jackson, the brand mission, and how they are helping thousands of teachers. This series cultivated trust and authority for Jackson Consulting. Our nurture series was a great success, leading to a higher conversion rate, more sales and real ROI for Jackson Consulting!
The Results
Total leads
INCREASE
IN TOTAL LEADS
IN TOTAL LEADS
+
0
%
NEW LEADS SINCE STARTING FREE DOWNLOAD CAMPAIGNS
+
0
Facebook ads
AVERAGE CPL
+$
0
TOTAL IMPRESSIONS
+
0
Client Testimonial
Right Left Agency has been an integral partner in the growth and success of Pink Dust Cosmetics. Through rigorous ongoing testing, data-driven strategies and evolving creative, they have helped us nearly triple our sales over the past year. Their team is extremely accessible, great to work with and a valuable thought partner in all areas of the business.
Erin Gibbons
