CASE STUDY
Privva is an award-winning, cloud-based platform that helps businesses manage vendor risk with ease. Serving industries from legal to healthcare, it streamlines risk assessments and ensures smarter, safer partnerships across various sectors.
CYBERSECURITY • SAAS • B2B
+
0
%
Increased organic traffic
+
0
%
Increased Email CTR
+
0
X
Google Ads leads*
* in the first 3 months
THE CHALLENGE
Privva struggled to generate quality leads from their paid ads. Despite their strong platform, they faced challenges in increasing brand awareness and reaching new prospects. They needed to attract more clients from key industries, including legal, finance, and healthcare, with a more targeted and robust marketing strategy to drive meaningful results and accelerate growth.
THE SOLUTION
We revamped Privva’s Google Ads campaigns and expanded their content marketing, SEO, and email strategies. By publishing regular long-form articles, optimizing their website for SEO, and launching a monthly email newsletter, we boosted site traffic by 81%. Our success led Privva to make us their fractional CMO, where we tested new channels like LinkedIn ads and PR to increase lead generation.
