CASE STUDY

Pinspiration

The Brief

Pinspiration is a DIY Craft Studio franchise where crafters of all ages can come make the trendiest projects! Available craft projects include home décor, accessories, kids’ crafts, gifts, holiday crafts, and more! Studios also feature a wine and beer bar and the famous Pinspiration Jackson-Pollock-inspired Splatter Room.

Pinspiration started offering franchises 1.5 years before hiring Right Left Agency. They had received some interest but had not sold a single franchise. They were also struggling to find scalable marketing systems to bring new customers into their studios. Within 1 year, we tripled organic consumer traffic to the site and generated 7,300 applications for franchise ownership resulting in 32 franchise sales.

What We Did

  • Rebranding

Updated logo and brand guidelines to provide a consistent brand across all franchises.

  • Content Development

Photo and video shoot to build ad campaigns, organic social media, and website content. 

  • Website Rebuild

Design updates per new brand guidelines, conversion optimization, search engine optimization, and implementation of an online booking system

  • Franchise Lead Generation System

Landing page, CRM setup and integration, automated lead scoring, drip email campaigns

Franchise Lead Generation Ad
Franchise Facebook Ads
  • Online Advertising to Attract Franchisees

Campaigns on Facebook, Instagram, Google, and YouTube

  • Store-Level SEO

Local listing development and website optimization

  • Store-Level Advertising

Facebook and Google ad campaigns to drive customers to the studios

The Result First 12 months

5000
Franchise Leads
> 1800000 M
Views on Franchise Video
1
Franchise Sales
<$ 1
Cost per Franchise Sale (1/4 industry average)
+ 1 %
Organic Consumer Traffic to Website
1 x
Average Return on Ad Spend for Location-Level Advertising

Before

Website Development Before

After

Franchise Website Development
Website Development After

Let’s work together