Pinspiration is a DIY Craft Studio franchise where crafters of all ages can come make the trendiest projects! Available craft projects include home décor, accessories, kids’ crafts, gifts, holiday crafts, and more! Studios also feature a wine and beer bar and the famous Pinspiration Jackson-Pollock-inspired Splatter Room.
Pinspiration started offering franchises 1.5 years before hiring Right Left Agency. They had received some interest but had not sold a single franchise. They were also struggling to find scalable marketing systems to bring new customers into their studios. Within 1 year, we tripled organic consumer traffic to the site, increased online bookings and event registrations, and generated 7,300 applications for franchise ownership resulting in 32 franchise sales.
What We Did
Updated logo and brand guidelines to provide a consistent brand across all franchises.
Photo and video shoot to build ad campaigns, organic social media, and website content.
Design updates per new brand guidelines, conversion optimization, search engine optimization, and implementation of an online booking system
Landing page, CRM setup and integration, automated lead scoring, drip email campaigns
Campaigns on Facebook, Instagram, Google, and YouTube
Local listing development and website optimization
Facebook and Google ad campaigns to drive customers to the studios and generate ticket sales for workshops and events