CASE STUDY
Pinspiration is a DIY craft studio where creativity meets community. It’s a space where makers of all ages can bring their ideas to life. Perfect for parties and events, Pinspiration hosts everything from birthdays to team-building sessions, inspiring connection through hands-on creativity.
ARTS & CRAFTS • STUDIO • FRANCHISE
+
0
%
Organic traffic to site
0
x
Average ROAS
$
0
Per franchise sale*
* ¼ the cost of the industry average
THE CHALLENGE
Pinspiration needed to begin scaling their marketing efforts to attract more customers and sell franchises. Despite offering franchises for over a year and receiving some interest, they had yet to sell one. They also struggled with inconsistent branding, limited customer traffic, and a lack of scalable systems for generating leads.
THE SOLUTION
We focused on rebranding with updated logos and guidelines, while rebuilding their website to improve SEO, conversions, and user experience. For franchise sales, we developed a targeted lead generation system with optimized landing pages, email campaigns, and automated lead scoring, leading to over 40 franchise sales (and counting!). Scalable advertising boosted customer traffic and generated a 7x ROAS.
