Pink Dust Cosmetics is a high-end cosmetics brand based out of Orange County. Before starting with Right Left Agency, they were generating most of their sales through organic social media.
We started with a full website rebuild and then focused on building their Facebook ad campaigns to scale the company to new heights.
We saw incredible potential in the Pink Dust Cosmetics website. After extensive competitor research and brand identification, we built a website that not only increased average order size and conversion rate, but reflected Pink Dust Cosmetics as a brand.
We capitalized on the amazing social engagement that Pink Dust Cosmetics already had. By testing new audiences alongside retargeting campaigns, we were able to scale ad spend while maintaining or exceeding an average of 3.5x Return on Ad Spend.
With a new website and a clear Facebook Paid strategy, we were able to position Pink Dust Cosmetics to scale spend dramatically in a short period of time.
Within the first 2 weeks, we hit the client’s cost-per-acquisition and return on ad spend goals and have been able to improve month-over-month ever since.
(Exceeding Goal of 3x ROAS)