CASE STUDY

Pink Dust

The Brief

Pink Dust Cosmetics is a high-end cosmetics brand based out of Orange County. Before starting with Right Left Agency, they were generating most of their sales through organic social media. 

We started with a full website rebuild and then focused on building their Facebook ad campaigns to scale the company to new heights. 

The Details

Before and After - Website

Website Rebuild

We saw incredible potential in the Pink Dust Cosmetics website. After extensive competitor research and brand identification, we built a website that not only increased average order size and conversion rate, but reflected Pink Dust Cosmetics as a brand. 

Facebook Ads

We capitalized on the amazing social engagement that Pink Dust Cosmetics already had. By testing new audiences alongside retargeting campaigns, we were able to scale ad spend while maintaining or exceeding an average of 3.5x Return on Ad Spend. 

Vanilla Latte Facebook Ad

The Result

With a new website and a clear Facebook Paid strategy, we were able to position Pink Dust Cosmetics to scale spend dramatically in a short period of time. 

Within the first 2 weeks, we hit the client’s cost-per-acquisition and return on ad spend goals and have been able to improve month-over-month ever since. 

+ 1 %
Website Conversion Rate
+ 1 %
average Cart Size
1 x
Average Return on Ad Spend
(Exceeding Goal of 3x ROAS)

Client Testimonial

"Right Left Agency has been an integral partner in the growth and success of Pink Dust Cosmetics. Through rigorous ongoing testing, data-driven strategies and evolving creative, they have helped us nearly triple our sales over the past year. Their team is extremely accessible, great to work with and a valuable thought partner in all areas of the business."
Erin Gibbons
Pink Dust Cosmetics

Let’s work together