CASE STUDY
Pink Dust Cosmetics creates professional makeup designed for all ages and skin types. Founded by professional makeup artist Shannon Houston, the brand combines easy-to-use products with a commitment to confidence and creativity. Through their tutorials, Pink Dust makes beauty approachable and fun for everyone.
COSMETICS • BEAUTY • ECOMMERCE
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THE CHALLENGE
Pink Dust’s challenge was scaling its eCommerce business while maintaining a profitable ROAS and preserving its brand identity. As a brand primarily generating sales through organic social media, its growth potential was limited by the lack of a comprehensive digital marketing strategy. They needed a solution that would increase revenue while upholding the quality their customers expected.
THE SOLUTION
Strategic guidance was important to scale the brand. We started by rebuilding their website to create a stronger foundation for their eCommerce operations. Next, we launched data-driven Facebook ad campaigns to expand their reach and drive revenue growth. As our partnership evolved, we took on additional responsibilities, including managing organic social media and email marketing.
CLIENT TESTIMONIAL
“An ads management team that takes a 360° view of your business.”
Right Left Agency has been an integral partner in the growth and success of Pink Dust Cosmetics. Through rigorous ongoing testing, data-driven strategies, and evolving creativity, they have helped us nearly triple our sales over the past year. Their team is extremely accessible, great to work with, and a valuable thought partner in all areas of the business.
— Erin Gibbons, VP of Marketing at Pink Dust
