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Case Study
Palermo
The Challenge
Increase brand awareness and drive more online sales
Palermo Body is an earth-derived skincare line formulated using the highest quality extracts, essential oils and natural ingredients from around the world.
Palermo has a fantastic product, but they needed assistance with promoting their brand to a wider audience. We provided support by creating paid advertising campaigns for Google, Facebook, and Instagram. We also collaborated with them to develop ads that reflected their brand and increased sales.
Palermo has a fantastic product, but they needed assistance with promoting their brand to a wider audience. We provided support by creating paid advertising campaigns for Google, Facebook, and Instagram. We also collaborated with them to develop ads that reflected their brand and increased sales.
Video ads
Video is a natural fit for skincare products.
We decided to focus our efforts creating a variety of video ads that focused on the Palermo story and Jessica, the founder. The video ads were a great success, improving click-through rates, conversion rates, and overall brand awareness.
Website Optimization
For the right audience, gamification is a great conversion tactic.
Based on our customer research, we were confident Palermo’s target audience would respond well to this type of marketing and introduced a branded ‘spin to win’ pop up on their website. Not only did this improve conversion rates, but it also grew their email list and established a qualified audience that could be nurtured through email marketing.
Google Ads
Palermo was having a tough time getting discovered by potential new customers on Google.
To tackle this problem, we developed Google Performance Max Campaigns that identified relevant searches as potential customers and presented them with product links that matched their interests. This initiative significantly boosted the number of first-time customers and online net sales.
Statistics
YEAR-OVER-YEAR
Average online order value
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0
%
Online net sales
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0
%
First-time customers
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0
%
JAN 2023 vs. JAN 2022
Average online order value
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0
%
Online net sales
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0
%
First-time customers
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0
%
Client Testimonial
The Right Left Agency team is highly responsive and focused on results. They have vastly improved our online campaigns and we finally have measurable and profitable outcomes. I highly recommend them.
Zak Bhaijee
