CASE STUDY
Palermo Body creates Sicilian-inspired skincare rooted in natural self-care. With thoughtfully chosen, minimally processed ingredients, the brand emphasizes simplicity and intention. Its mission is to make self-care accessible, nourishing both body and mind for a balanced daily routine.
SKINCARE • BEAUTY • ECOMMERCE
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FIRST TIME CUSTOMERS
THE CHALLENGE
Palermo had a proven product, but they needed help reaching a broader audience. They needed to increase sales quickly while also expanding their brand awareness. They had struggled with ads in the past and needed something that was scalable.
THE SOLUTION
To increase online sales and brand awareness, we launched Google Performance Max and Meta (Facebook and Instagram) ads to attract new customers and boost online sales. Palermo has an amazing founder so we had her tell her story for video ads. This improved click-through and conversion rates. Our efforts across Google, Facebook, and Instagram elevated brand awareness and sales which helped Palermo grow and expand.
CLIENT TESTIMONIAL
“An ads management team that takes a 360° view of your business.”
"Right Left has done so much more than just manage our ads. Right Left has been an extension of our team, looking to add value wherever and whenever possible. As a small brand, there is NOTHING better than an agency that's willing to climb down into the trenches, roll up their sleeves, and do the hard work right alongside you. This is Right Left in a nutshell—they have been relentless in their efforts to help our business grow. I've recommended them to numerous founder friends and will continue to do so."
— Jessica Morelli, Founder of Palermo
