CASE STUDY
OneTouchPoint is a brand management software that helps companies leverage marketing solutions that scale to their unique needs. They provide marketing resources to increase speed-to-market through economies of scale and empowering distributed teams.
B2B • SAAS
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Increase in Leads
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Decrease in CPA
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Increase in Clicks/Traffic
THE CHALLENGE
OneTouchPoint needed help getting their website and ads in order. After working with another agency, they needed a fresh start. They wanted more transparency and ultimately more leads.
THE SOLUTION
We started by setting their website up for SEO and conversion rate success. This included building landing pages that would work better with the ads. We launched Google Search ads and narrowed in on the keywords to make sure all the traffic was relevant. Through rigorous testing, we were able to increase the leads by 80% and decrease the cost per lead by 32%!
CLIENT TESTIMONIAL
“An ads management team that takes a 360° view of your business.”
After moving to Right Left Agency, we have seen both increased website traffic and brand awareness, resulting in increased MQLs that meet our ICPs, and driving revenue. Since partnering less than 2 years ago on both our website and Google Ads strategy, we have increased confidence in our digital strategy. Right Left Agency is more than a 3-party contractor, but an extension of our OTP marketing team, a partner we rely on to navigate the complexities of digital marketing, and the ever-increasing channels and nuances. We know they are always looking for ways to improve our performance, that work within our budget.
— Casey Rush, Vice President of Marketing, 1TouchPoint
