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Case Study

Odyssey Power

Odyssey Power Web Development
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The Challenge

Upgrade and optimize all digital channels to generate more quality leads

Odyssey Power specializes in all aspects of the design, installation and maintenance of critical power systems. Their comprehensive range of services and products includes uninterruptible power supply (UPS) installation, emergency generators, preventative maintenance, battery backup, and monitoring.
When we got started with Odyssey Power, they had an outdated website and no history of advertising. After a full website redesign, SEO, and Google Ad and Bing Ad implementation, we brought Odyssey Power to the next level and began consistently generating quality leads that convert.

Website Rebuild

We started by rebuilding the Odyssey Power website to be more modern and organized.
By combining an eye-catching design with updated messaging, we created a website that communicates Odyssey Power’s value propositions and establishes credibility in the industry.
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We completed extensive keyword research, wrote all content for the website, and deployed a long-term SEO strategy.

While building the website, we implemented best practices with metadata, tagging, and image optimization. By adding fresh content to the site every week, we increased organic traffic month-over-month. 

Online Advertising

We created several service-specific and conversion-optimized landing pages to use with our search campaigns.
We set up both call and form tracking to ensure all sales could be attributed back to the originating campaign, as well as completed competitor and keyword research to help inform our initial strategy. With daily and weekly optimizations, we were able to steadily increase ad performance over time.
Search Ads


Organic traffic

+ 0 %

Ad cost

cost per lead over first 6 months
- 0 %

Ad performance

increase in CTR
+ 0 %

Client Testimonial

Right Left Agency has been an integral partner in the growth and success of Pink Dust Cosmetics. Through rigorous ongoing testing, data-driven strategies and evolving creative, they have helped us nearly triple our sales over the past year. Their team is extremely accessible, great to work with and a valuable thought partner in all areas of the business.

Erin Gibbons