CASE STUDY

LukesLobster
Luke’s Lobster first opened its doors in NYC in 2009. They bring traceable, sustainable seafood to guests across the country in their shacks, in grocery stores, and shipped nationwide. Luke’s Lobster works directly with fishermen to hand pick the best seafood and then ship directly to their locations, grocery stores, and customers.
RESTAURANTS • FOOD • LOCAL • ECOMMERCE
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Increase in Conversions / Purchases

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Decrease in CPA

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Increase in ROAS

THE CHALLENGE

Luke’s Lobster was looking for more consistency in its marketing. They wanted to see higher sales across the board and have a better understanding of where to put their marketing dollars.

THE SOLUTION

We started by assessing their different channels – retail, DTC, and restaurant locations. We got clear on the goals for each and then started optimizing on Google to achieve the best results for each channel. In addition to Google ads, we also ran Meta ads for peak times and special offers and developed a stronger email marketing strategy for the client.

CLIENT TESTIMONIAL

“An ads management team that takes a 360° view of your business.”
I've really enjoyed working with Right Left this year after being recommended to them by a colleague in the marketing space. Our onboarding experience was seamless and our Account Manager has proven to be prompt, helpful and kind with any questions we have, and overall a great resource for our business. I feel confident that I can be as hands off as I need, and the team is actively at work helping improve results of our business.
— Meghan Dillon, Luke’s Lobster