L/C Magnetics is a manufacturer of technological components including transformers and inductors. They have been in business since 1991 and specialize in custom-designed products.
When Right Left Agency got involved in 2016, L/C Magnetics was looking to grow their online sales and compete with the big players in the industry. They were running Adwords campaigns, but were unsure what their real return on investment was and were looking to scale the ad spend while increasing return on ad spend.
What We Did
We implemented conversion pixels on the website to measure the number of online quote requests, added call tracking to track telephone quote requests, and set up a lead tracking system with the owner to track quality of lead and conversion of quote requests into sales.
We developed conversion-optimized landing pages for all the top products on the website. Each landing page contained product specific keywords to improve quality scores on Google Ads and Bing.
We performed site speed optimizations, keyword optimizations, and meta data updates site-wide.
We rebuilt the search campaigns on Google Ads and built new campaigns on Google and Bing to be hyper-specific to each product offering.
We implemented Google Display remarketing ads to display ads to users who visited the site but did not submit a request for quote.
In the first 3 months, we were able to achieve the target ROAS based on real sales (not just clicks or leads).
We also eliminated the roughly 30% of traffic that was irrelevant to the campaigns (as indicated by search term reports).
We brought the cost per lead across all channels down by 55%.