FastFrame

The Brief

FastFrame is a custom framing franchise with nearly 100 locations across the United States. They were looking to grow their local presence and increase same-store sales via online advertising.

AUDIT

In the initial phase, we completed a thorough audit of FastFrame’s current brand image. From our research and surveys, we found that framing customers were associating the word “fast” with “cheap” and “low-quality.” However, FastFrame’s main value propositions are quality materials and an excellent service experience. This mismatch between expectations and reality uncovered the need for a rebranding project.In this audit, we also conducted an internal survey to determine the marketing channels driving the most sales for the locations.

BRANDING

We redesigned FastFrame’s logo and website to create a consistent and modern brand across all locations.

This logo was chosen after developing 120 different logo variations and polling customers and franchisees. We also developed new graphics and brand guidelines to ensure powerful, consistent messaging across all marketing channels.

IMPLEMENTATION

Below is a list of the primary services we have provided for all FastFrame locations:

Pay-per-click

Before Right Left Agency got involved, FastFrame’s search advertising campaigns were experiencing a low click-through rate. In addition, the number of leads generated on the website was not being tracked, so FastFrame was having difficulty making optimization decisions. The results were:

+ 1 %

Click Through Rate

+ 1 %

Average Ad Position

+ 1 %

Average Ad Position

- 1 %

CPM

SEO

We optimized the new websites and created and optimized local listings. In just one month, we saw a huge increase in new sessions and time spent on the FastFrame website. We are now working with our partner, Yext, to manage local listings for all locations. Here are some notable metrics from these efforts:

+ 1 %

Pages/Session

+ 1 %

Average Session Duration

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