Case Study
FastFrame
The Challenge
Optimize and scale paid advertising efforts while increasing their local brand presence.
FastFrame is a custom framing franchise with nearly 100 locations across the United States. They were looking to grow their local presence and increase same-store sales via online advertising.
Audit
From our research, we found that framing customers were associating the word “fast” with “cheap” and “low-quality.”
However, FastFrame’s main value propositions are quality materials and an excellent service experience. This mismatch between expectations and reality uncovered the need for a rebranding project. We also conducted an internal survey to determine the marketing channels driving the most sales for the locations.
Rebranding
We redesigned FastFrame’s red and blue logo and website to create a consistent and modern brand across all locations.
The bottom logo was chosen after developing 120 different logo variations and polling customers and franchisees. We also developed new graphics and brand guidelines to ensure powerful, consistent messaging across all marketing channels.
Before
after
Online advertising
Before Right Left Agency got involved, FastFrame’s PPC campaigns were experiencing low click-through rates.
In addition, the number of leads generated on the website was not being tracked, so FastFrame was having difficulty making optimization decisions. Within a few weeks, we began to see some excellent results, including higher average ad positions, higher click-through-rates and a lower CPM.
SEO
We optimized their new website and created and optimized local listings.
In just one month, we saw huge increases in new sessions and time spent on the FastFrame website. We are now working with our partner, Yext, to manage all local listings for all locations
Statistics
PPC
average ad position
+
0
%
CTR
+
0
%
CPM
-
0
%
SEO
page sessions
+
0
%
average session duration
+
0
%
Client Testimonial
Right Left Agency has been an integral partner in the growth and success of Pink Dust Cosmetics. Through rigorous ongoing testing, data-driven strategies and evolving creative, they have helped us nearly triple our sales over the past year. Their team is extremely accessible, great to work with and a valuable thought partner in all areas of the business.
Erin Gibbons
