Case Study

FAO Schwarz

The Challenge

Helping them transition to digital and targeting a profitable ROAS

FAO Schwarz is a toy brand with a famous retail location at 30 Rockefeller Plaza in New York. The company was founded in 1862, making it the oldest toy store in the United States. It is known for life-sized stuffed animals, high-end toys, and interactive experiences – and has even appeared in movies like Big and Home Alone!

Right Left Agency was tasked with helping this well-established brand go digital with online ads. After thoroughly testing a variety of ad platforms and strategies, we successfully hit and exceeded the goal return on ad spend with over a 15x average return on ad spend.

Online Advertising

FAO Schwarz had done very little online advertising and wanted to see which online advertising platforms would be profitable for them.

In the first eight weeks, we tested running ads on Facebook, Google Search, Google Shopping, Adroll, Bing and Bing Shopping. We found that Facebook and Google provided by far the highest return on ad spend, so we focused the budget there moving forward.

Statistics

Facebook and Google ads

or more return on ad spend

0 X

SEO

increase in CTR

+ 0 %

Facebook relevance score

average

Client Testimonial

Right Left Agency has been an integral partner in the growth and success of Pink Dust Cosmetics. Through rigorous ongoing testing, data-driven strategies and evolving creative, they have helped us nearly triple our sales over the past year. Their team is extremely accessible, great to work with and a valuable thought partner in all areas of the business.