FAO Schwarz is a toy brand with a famous retail location at 30 Rockefeller Plaza in New York. The company was founded in 1862, making it the oldest toy store in the United States. It is known for life-sized stuffed animals, high-end toys, and interactive experiences – and has even appeared in movies like Big and Home Alone!
Right Left Agency was tasked with helping this well-established brand go digital with online ads. After thoroughly testing a variety of ad platforms and strategies, we successfully hit and exceeded the goal return on ad spend with over a 15x average return on ad spend.
- Google Search
- Google Shopping
- Bing Shopping