CASE STUDY

Donut Bar

The Brief

Donut Bar is a world-famous donut franchise with its flagship location in San Diego, California. Donut Bar sells out of its unique offering of artisan donuts nearly every day, with lines of locals and tourists alike down the block. Their locations also include a bar featuring beer and donut pairings.

When Right Left Agency first got involved in 2016, Donut Bar had just launched its franchise offering. Our team spearheaded the franchise marketing initiative and set up a location marketing infrastructure. Within 6 months, we had generated thousands of applications for franchise ownership resulting in 12 franchise sales at a cost-per-sale of less than $2,000 (1/7th the franchise industry average).

What We Did

  • Rebranding

Updates to logo and brand guidelines to provide a consistent brand across all franchises. 

  • Content Development

Photo and video shoot to build ad campaigns, organic social media, and website content. 

  • Website Rebuild

Design updates per new brand guidelines, conversion optimization, search engine optimization, and an updated online ordering experience.

  • Franchise Lead Generation Systems

Landing page, CRM setup and integration, automated lead scoring, drip email campaigns.

  • Online Advertising to Attract Franchisees

Campaigns on Facebook, Instagram, Google, and YouTube.

  • Store Level SEO

Local listing development and website optimization.

Donut Bar Franchise Ad

The Result First 6 Months

+ 100000
Video Views on Franchise Video
1
Franchise Sales
<$ 1
Cost per Franchise Sale
(1/7th the industry average)
+ 1 %
Organic Consumer Traffic to Website

Website and Logo

Website Before:

Donut Bar Website Before

Website After:

Logo Before:

Logo After:

Let’s work together