CASE STUDY
Donut Bar is a world-famous donut franchise with its flagship location in San Diego, California. Donut Bar sells out of its unique offering of artisan donuts nearly every day, with lines of locals and tourists alike down the block. Their locations also include a bar featuring beer and donut pairings.
FRANCHISE• LOCAL PRODUCT/SERVICE
per franchise sale
(1/7th of industry average)
Consumer traffic to website
THE CHALLENGE
Donut Bar wanted to ramp up franchise sales and take their business to the next level. They had an outdated brand and no franchise marketing strategy or assets.
THE SOLUTION
Right Left Agency rebranded Donut Bar to kick the corporate look and feel and replace it with a fun and vibrant brand that matched their donuts. We also ensured the new website was optimized for SEO to increase organic traffic. Once the site was optimized, we launched a lead generation campaign and implemented automated lead scoring to rank identify high-quality leads and understand which prospects are more likely to convert. Within 6 months, we had generated thousands of applications for franchise ownership resulting in 12 franchise sales.
Website Rebuild
We started with a branding exercise that led us to change everything from the logo to the website.
The main change to the brand aesthetic was the color. Whereas before the brand had a corporate look and feel, we injected the new brand with a vibrant pink and a fun, playful aesthetic that matched the target consumers. We also ensured the new website was optimized for SEO to increase organic traffic.
WEBSITE BEFORE
WEBSITE AFTER
