CASE STUDY
Catalina Crunch is a snack brand focused on creating options that are healthy and tasty. Their products are made with real ingredients, offering a good balance of protein, fiber, and healthy fats, with little to no sugar. It’s all about enjoying snacks that nourish without compromising on flavor.
KETO • HEALTH • ECOMMERCE
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0
%
Ad spend scale over 4 months
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More followers within 8 mos
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WEEKS
to meet client CPA goal
THE CHALLENGE
Catalina Crunch needed to increase brand awareness and drive sales through organic and paid social media. While preparing to launch their first cereal product, they lacked a cohesive brand voice and a strategy to connect with their audience. The goal was to build a recognizable identity, grow their social presence, and optimize ad campaigns to boost performance.
THE SOLUTION
We developed a fun, relatable brand voice through in-depth research and crafted clear brand guidelines. Our team launched Facebook ad campaigns, testing audiences and creatives to find the most effective combinations, leading to a significant performance boost in just eight weeks. We also revamped their organic social media with engaging content, growing their following to over 65,000.
