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Case Study


CareerSmart Case PPC Case Study
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The Challenge

Increase the profit margins of their PPC campaigns

CareerSmart provides high-quality continuing education units to nurses, case managers and social workers. CareerSmart’s industry is highly competitive. For years, they had been using PPC to generate website traffic and conversions, but they wanted to increase the profitability of their account. They reached out to Right Left Agency for help.
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Online Advertising

To scale revenue while reducing cost-per-sale, we implemented many PPC optimizations.
We made extensive edits to CareerSmart’s account and optimized their landing pages. After only 5 months, we increased their conversion rate by 217.98% and decreased their cost-per-sale by 56.20%.

Facebook Ads

Once we increased the profitability of CareerSmart’s Adwords account, we scaled their budget to target customers through Facebook.
We developed lookalike audiences from their existing customer base and targeted them with Newsfeed ads and Carousel ads. Below are the designs we developed for them.

Within the first month, we achieved a lower cost-per-conversion than the Google Adwords account, which improved the client’s profitability overall and allowed them to scale into untapped customer audiences.



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Ad performance

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Client Testimonial

Right Left Agency has been an integral partner in the growth and success of Pink Dust Cosmetics. Through rigorous ongoing testing, data-driven strategies and evolving creative, they have helped us nearly triple our sales over the past year. Their team is extremely accessible, great to work with and a valuable thought partner in all areas of the business.

Erin Gibbons