Black Diamond Stoneworks
Black Diamond Stoneworks provides household cleaners for a variety of surfaces including tile, wood, granite and carpet. They had been using PPC to generate website traffic, but they wanted to increase brand awareness while improving profitability.
We developed a strategy to raise brand awareness and sales for Black Diamond Stoneworks. Our goal was to scale their campaigns while continuing to reduce their cost-per-acquisition (as measured by the number of coupons requested for use on Amazon). Here are some of the initial services we provided:
- Tracking and analytics setup
- Ad creative development
- Custom audience setup
- Ad A/B testing to determine optimal creative
In just 6 weeks, we decreased cost-per-click by 50% and cost-per-acquisition by 79%.
We conducted daily optimizations on the account, including:
- Ad image testing to determine the best images
- Ad copy testing to determine the best language
- Development of new high-converting audiences
- Bid optimization to serve top-performing ads
As a result of these optimizations, Black Diamond Stoneworks experienced consistent improvements in their ad spend return. Notable metrics for the first 6 weeks included:
After A/B testing multiple ad images and copy, we scaled the online advertising budget to target a larger audience. We developed lookalike audiences from their existing customer base and targeted them with Newsfeed ads. Looking beyond their existing customers, we also researched and tested new high-converting audiences to bring greater long-term growth.
Below are some of the top-performing ad graphics we developed for them.