CASE STUDY

billd
Billd is a financial services company on a mission to revolutionize the way the commercial construction industry thinks about money. Billd provides commercial subcontractors with purpose-built capital solutions designed for the industry’s unique challenges.
FINTECH • B2B • FINANCIAL SERVICES
- 0 %

in qualified lead CPA

+ 0 %

in Qualified Leads

+ 0 %

in spend

THE CHALLENGE

Billd needed to scale up qualified leads. As a company servicing a niche market, they needed to both increase brand awareness to the right audience and increase the number of qualified leads they were getting each month.

THE SOLUTION

We started by assessing where their qualified leads were coming from and redistributed the budget based on where we could get the quickest wins. Billd spreads their budget across both social media and search platforms so finding the right media mix was imperative. We then optimized their form, landing page, and started testing ad copy to find the best messaging. Over a 6 month period, we saw a drop in cost per qualified lead and a 125% increase in qualified lead volume!

CLIENT TESTIMONIAL

“An ads management team that takes a 360° view of your business.”
We've been working with Right Left Agency for our online ads and general marketing support, and they've been fantastic. They're highly responsive, strategic, and proactive in testing new approaches which has significantly improved our results. Plus, their team is not only knowledgeable but it feels like they are an extension of our team!
— Allison Dancy, CMO, Billd