662 Bodyboard Shop
The Brief
662 Bodyboard Shop is a retailer of bodyboard products and accessories including boards, wetsuits, fins, and apparel. Headquartered in San Clemente, California, they sell their products all over the United States, Europe, and Australia.
Before working with Right Left Agency, 662 Bodyboard Shop had a successful ecommerce website and wanted to drive more traffic and sales via pay-per-click advertising. Their AdWords account was already up and running, but it was not receiving the attention it needed to perform at a high level.
The Details
CAMPAIGN OVERVIEW
Our team assessed the account and made data-driven optimizations to generate additional traffic and revenue for their ecommerce brands. In just 1 month, we were able to significantly improve their account performance.
The Result
After finishing initial improvements, we were contracted for ongoing management. Our main strategy was to focus ad spend on high-margin brands and products to improve profit margin. We made the following optimizations each month to ensure steady growth:
- Built out tightly themed ad groups to attract highly targeted traffic
- Implemented strategic geographic and device targeting to reduce wasted ad spend
- Monitored and adjusted bids, keywords, and ads on a daily basis to ensure the account performed at the highest level possible
- Conducted testing on ad copy to optimize ad content for clicks and conversions
- Developed extensive negative keyword lists to further increase the quality of search traffic generated
- Focused ad spend on highest-margin products to increase overall profitability
The Result
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