662 Bodyboard Shop
662 Bodyboard Shop is a retailer of bodyboard products and accessories including boards, wetsuits, fins, and apparel. Headquartered in San Clemente, California, they sell their products all over the United States, Europe, and Australia.
Before working with Right Left Agency, 662 Bodyboard Shop had a successful ecommerce website and wanted to drive more traffic and sales via pay-per-click advertising. Their AdWords account was already up and running, but it was not receiving the attention it needed to perform at a high level.
Our team assessed the account and made data-driven optimizations to generate additional traffic and revenue for their ecommerce brands. In just 1 month, we were able to significantly improve their account performance.
After finishing initial improvements, we were contracted for ongoing management. Our main strategy was to focus ad spend on high-margin brands and products to improve profit margin. We made the following optimizations each month to ensure steady growth: