Case Study
662 Bodyboard Shop
The Challenge
Drive more traffic and sales via PPC
662 Bodyboard Shop is a retailer of bodyboard products and accessories including boards, wetsuits, fins, and apparel. Headquartered in San Clemente, California, they sell their products all over the United States, Europe, and Australia.
Before working with Right Left Agency, 662 Bodyboard Shop had a successful e-commerce website and wanted to drive more traffic and sales via pay-per-click advertising. Their AdWords account was already up and running, but it was not receiving the attention it needed to perform at a high level.
Online Advertising
Our team started by doing an audit of their AdWords account.
We presented our findings and proposal to the executive team before going on to make a series of data-driven optimizations to generate additional traffic and revenue for their e-commerce brands. In just 1 month, we were able to significantly improve their account performance.
Ongoing Ad Optimization
After finishing initial improvements, we were contracted for ongoing management of their ad account.
We focused our ad spend on high-margin brands and products to improve profit margins. We built out tightly themed ad groups, implemented geographic and device targeting to reduce wasted ad spend, conducted copy testing, and developed an extensive negative keyword list to improve traffic quality all to ensure steady growth each month.
Statistics
Facebook Ads
Average ROAS for
4 years running
4 years running
0
Ad performance
Click-through rate
+
0
%
Monthly clicks
+
0
%
Monthly Revenue from
. Email Marketing
. Email Marketing
+
0
%
Client Testimonial
Right Left Agency has been an integral partner in the growth and success of Pink Dust Cosmetics. Through rigorous ongoing testing, data-driven strategies and evolving creative, they have helped us nearly triple our sales over the past year. Their team is extremely accessible, great to work with and a valuable thought partner in all areas of the business.
Erin Gibbons
