{"id":11352,"date":"2020-10-16T16:58:57","date_gmt":"2020-10-16T16:58:57","guid":{"rendered":"https:\/\/rightleftagency.com\/?p=11352"},"modified":"2020-10-16T16:58:58","modified_gmt":"2020-10-16T16:58:58","slug":"maximize-ecommerce-sales","status":"publish","type":"post","link":"https:\/\/rightleftagency.com\/maximize-ecommerce-sales\/","title":{"rendered":"5 Automated Emails to Maximize eCommerce Sales"},"content":{"rendered":"\n

As an eCommerce business, you are probably aware of how important email marketing is to the overall effectiveness of your marketing campaigns. Email marketing can have a big effect on your bottom line, especially when implemented strategically. The key to high-performing and stellar email marketing is all about the sequencing <\/em>and timing <\/em>of your email sends.<\/p>\n\n\n\n

The Right Emails at the Right Time<\/h1>\n\n\n\n

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Like everything else in the digital world, personalized emails will be much more effective than generic emails. Mailing even the best email to the wrong prospects at the wrong time may be ineffective or even lead to a high rate of unsubscribes. Yet, if you send the right email to the right prospects at the right time, you\u2019ll increase engagement, retain subscribers, and grow sales! Here are some examples of an effective and personalized eCommerce email marketing strategy:<\/p>\n\n\n\n

1. The Welcome Email<\/h2>\n\n\n\n

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The Welcome Email is a great opportunity to make a positive first impression on new subscribers. This email should thank subscribers for joining your list and provide value upfront. Welcome emails usually generate 3-6 times more sales<\/a> than a regular promotional email, so this is a prime time to generate revenue.<\/p>\n\n\n\n

Additionally, if you have incentivized someone to join your newsletter by offering a discount upon signing up, make sure your welcome email goes out in minutes! You want to send your newly added subscribers their promo code while they are looking to purchase now<\/em>. You don\u2019t want to miss out on a sale if you don\u2019t have to. Giving new subscribers value immediately is a great way to build trust and encourage engagement.<\/p>\n\n\n\n

2. The Curation Email<\/h2>\n\n\n\n

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It\u2019s no secret that people love curated content – they want the best of the best! The goal of the curation email is to feature your brand\u2019s best products. It can be titled with \u201cOur CEO\u2019s Favorites\u201d or \u201cThe Fall Best Sellers.\u201d In either case, you are promoting your brand\u2019s most popular products.<\/p>\n\n\n\n

This is also a great chance to segment your audience list based on interests and past purchasing behavior. For example, if you are a makeup company, you can segment recipients based on their purchasing behavior. You can create audience lists based on the following categories and test sending them either more of the same category or suggest other categories that go with products they have already purchased.<\/p>\n\n\n\n