PODCAST

How They Scaled It

Every business has a story.

Scaling is done with both sides of the brain.

Join host (and CEO) Courtney Wasserburger as she sits down with growth stage businesses; speaking with founders and industry leaders from eCommerce and SaaS sectors.

We showcase their journeys, unpacking the pivotal moments, marketing strategies, and key decisions that shaped their success.

EPISODE LIST

DTC Lessons from a Tween Skincare Breakout with Corina Pfeffer

Episode 14

Corina Pfeffer shares how Pipa Skin Care scaled organically into a viral tween brand—without ads or outside funding.

How Knowing Your Numbers Drives Growth with Kunle Campell

Episode 13

Kunle Campbell shares how Octillion grows wellness brands with purpose, scaling DTC through SEO, subscriptions, and value-led storytelling.

How to Grow in Retail Without Selling Out with Cat Lepetit

Episode 12

Cat Lepetit shares how she built Sun Drunk—a joyful, sustainable brand—through pop-ups and purpose-driven growth.

How Good Product Can Change Consumer Behavior with Chaz Dean

Episode 11

Chaz Dean, founder of WEN Hair & Body Care, shares how he went from photography to building a billion-dollar brand by pioneering cleansing conditioners and championing clean beauty—long before it was trendy.

Glitter, Grit, and Going Viral with Fazit

Episode 10

Fazit Beauty’s founders share how they bootstrapped their brand with $13K, used TikTok to skyrocket sales, and navigated growth without investors.

Scaling a Luxury Brand with Lita Cunningham

Episode 09

Lita Cunningham shares how she built Lalais into a luxury skincare brand, landing in Neiman Marcus and Oprah’s Favorite Things in just 13 months.

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