Pink Dust Cosmetics.
Scaling the ecommerce at a profitable ROAS while maintaining brand integrity.
Pink Dust Cosmetics is a high-end cosmetics brand based out of Orange County. Before starting with Right Left Agency, they were generating most of their sales through organic social media.
We capitalized on the amazing social engagement that Pink Dust Cosmetics already had.
Social Media Management
Pink Dust Cosmetics grew their initial brand on social media and had excellent fans and engagement, but they were lacking consistency and growth.
Prior to Right Left Agency, Pink Dust Cosmetics was sending emails out sporadically.
The emails were making sales, but they weren’t keeping the audience engaged. We started with their Welcome and Abandoned Cart flows and then started sending 4-6 emails/month that were designed to look more on-brand. We saw the email list grow by 76% in less than 2 years, the audience become more engaged, and the sales increased by 5x, making it one of Pink Dust’s most consistent and cost-effective sales channels.
Right Left Agency has been an integral partner in the growth and success of Pink Dust Cosmetics. Through rigorous ongoing testing, data-driven strategies and evolving creative, they have helped us nearly triple our sales over the past year. Their team is extremely accessible, great to work with and a valuable thought partner in all areas of the business.