Balboa Horizons is an addiction recovery facility located in Newport Beach, California. They believe that treating addiction is the most important work there is. Balboa Horizons takes treatment and recovery seriously, but they also believe you can have fun in the process.
Balboa Horizons had a strong brand identity, but it was not being communicated effectively across their online channels. We conducted an audit of their marketing strategy and identified social media as a powerful opportunity.
Our primary goal was to transform Balboa Horizons’ online presence into a friendly, approachable recovery community.
- Tracking and analytics set up
- Content development
- Online brand and template development
- Custom Facebook audiences setup
- Ad copywriting
- SEO and local listing optimizations
- Native and automatic posting
- Social media management
Below are some examples of social media content we developed and posted.
"Right Left Agency gave our brand a voice that resonated with our target audience. For the first time, we are seeing leads and return on investment from social media." - Michael McCurdy, Marketing Director at Balboa Horizons
After only 2 months, we saw huge growth in engagement across all social accounts. Here are some results from their top channels, Facebook and Instagram: